This here is a song about desperation.
HOPIUM are a duo from Melbourne, and although they’ve only one track to their name, and very little is known about them, they’re already hitting it up rather massive online.
Their track ‘Cut’ is about just that. It’s a track about the prospect of loss, a track about the intimacy and physical embodiment of human emotion. It’s dark and industrial sounding, but provides enough space for for just enough emotion to seep through.
And then there’s the clip. As a heads up, it is NSFW, so perhaps if you’re sick at home, like me, it’s fine. But not in the office. The clip captures that intimacy and dark nature of the track really bloody well.
If the clip reminds you of some gritty fashion clip, then you’d be sort of right. It was put together by Yoav Lester and Chris Mitchell at Floating World Films and Ribal and Gil @ Superteam Studios. These guys usually work in the fashion world, but are lending their expert skills to the music video world.