I spoke about the introverted coolness of San Mei‘s ‘Brighter’ back in September. It was a track that took me a little by surprise, especially during the great female-fronted-indietronica-surge-where-most-of-it-wasn’t-very-good that seemed to be the second half of 2013.
The difference with San‘s work is that it is good. There’s a real sense of innocence and freedom to it all that nails, especially when so much of that ‘whimsical’ stuff has failed in the past.
The clip for ‘Brighter’ is exactly what the song needs. And although I’m not entirely sure of the significance of the burning drum, socks, jackets and jumpers apart from the references to ‘setting fire’ in the lyrics, it does have San singing in the back of a car/boat across some pretty fucking lovely backdrops. The clip feels incredibly intimate even though we’re out in the open – there’s something about us as the audience watching San Mei watch the world as she sings a song about love.